Up
Walt Disney Company stands out from Dei initiatives to refocus on its basic entertainment mission, According to an internal note obtained by Reuters.
“Our companies create entertainment, travel and consumption products, the success of which depends … (+)
Key facts
Disney’s Director of Human Resources, Sonia Coleman, wrote a letter to the 230,000 company employees explaining changes in corporate culture to “align our initiatives with our business objectives and business values”.
The remuneration of managers, weighted 70% on the achievement of financial objectives and 30% on other performance factors, will no longer include “diversity and inclusion”, as another performance factor, and will be replaced by a “strategy talents ”.
The company renamed its “Reimagine Tomorrow” website, which explained the diversity, actions and actions and actions of Disney, in “Mydisneytody” to attract the “best and the most talented” to contribute to commercial success.
Disney maintains inclusion as a fundamental value – integrity, creativity, collaboration, community, inclusion – but memo emphasizes belonging to the place of diversity and substitutes equity by making Reference to their corporate culture where “everyone can excel”.
Background
Disney joins a Long list of companies which re-evaluate the previous practices of I in light of the anti-dei position of the Trump administration. While Disney’s declaration as reflected in Coleman’s note is nuanced – Full text available here – It seems that the company responds to the change in political wind management. After having defeated a proxy battle of the investor Nelson Pelz, it led among other things with the supposedly “awake” agenda, Disney, CEO Bob Iger told CNBC That the company’s mission is to entertain a “very diverse audience” and has claimed its commitment to be more sensitive and not to deactivate certain people. “It’s not easy,” he said.
Tangent
ABC, belonging to Disney, set a defamation trial brought by President elected Donald Trump to $ 15 million In addition, legal expenses after the anchor George Stephanopoulos said on several occasions that Trump had been found responsible for rape during an interview with MP Nancy Mace, even after ABC The producers warned He not to use the term “rape”. While some Legal experts believe ABC could have prevailed at the trial, the company chose to settle down, helping the company to remain on the good side of the president and its administration, which now includes Elon Musk in the initiative of the Ministry of Efficiency of the efficiency of government. Musk spoke several times against Disney on X.
Crucial quote
“Our companies create entertainment, travel and consumption products, the success of which considerably depends on consumer tastes and preferences that change in an often unpredictable way,” said Walt Disney Company in his 2024 Annual report. “The preferences of certain consumers are affected by their perception of our position on questions of public interest, including with regard to environmental and social problems.”
Upon reading
Exclusive: Disney makes changes to the DEI and renowned programs of employee groups (Axios, 2/11/2025)
“Politics is bad for business. Why Bob Iger of Disney is trying to avoid hot pimples (Los Angeles Times, 11/23/2024)
Dissent grows in Disney on the “capitulation” perceived in Trump as the initiatives of Dei decreased (Deadline, 02/13/2025)
.