An entertainment revolution, powered by AI and other emerging technologies, fundamentally changes the way content is created and consumed today. The brands of the media and entertainment (M&E) are faced with unprecedented opportunities – to reinvent costly and complex production charges, to predict the success of new scripts or contours, and to provide immersive entertainment in new formats Like virtual reality (VR) and Metaverse. Meanwhile, the boundaries between entertainment formats – from games to films and back – blur, because new alliances are formed in industries, and material innovations such as intelligent glasses and autonomous vehicles make the media so omnipresent that air.
At the same time, media and entertainment brands are faced with competitive threats. They must reinvent their commercial models and identify new sources of income in a more fragmented and more complex consumption landscape. They must follow the progress of equipment and networking, while creating an IT infrastructure to support AI and related technologies. Digital media standards will have to evolve to ensure interoperability and transparent experiences, while businesses are looking for good balance between man and machine, and protect their intellectual property and data.