Key statistics: 19% of American adults play team sports, against 11% in 2020, according to Civicscience, noting that people are not only looking at sport, they also participate.
Beyond the graph:
- Participation in fitness activities has also increased to 40%, compared to 37% in 2020. The Fitness Group provides marketing Opportunities for brands to sponsor or participate in these clubs.
- 47.6% of people in the United States will watch live sports this year, according to our September 2024 forecasts.
Use this graphic: Sports brands and leagues can use growing interest in team sports by promoting local leisure leagues and community events. Sports advertisers should find ways to link campaigns to active lifestyles. Retailers Can use this graph as proof of the momentum for the team team and performance wear.
Related emarketer reports:
Methodology: Data comes from a January 2025 CivicScience survey. More than a million American adults were interviewed online in October 2020 to January 14, 2025. The survey was balanced in the 18 -year -old American census.