The association of entertainment software has announcement that the first Interactive innovation conferenceor “Iicon”, will take place from April 27 to 30, 2026 at the Fontainebleau Resort in Las Vegas, NevaDA.
Iicon is a only described event designed to: connect visionaries, opinion leaders and innovators from all industries to exploit the power of interactive entertainment. He will star in Keynotes, discussions and workshops and networking opportunities with executives shaping the future of entertainment, business and technology. He promises to bring together a “wide range of sectors” which converges with interactive entertainment, including cinema, television, music, sports, health care, education and finance.
Confirmed exhibitors include Amazon gamesDisney, Electronic arts,, Epic gamesMicrosoft, Nintendo,, Sony Interactive Entertainment,, Carré Enix,, Take-two interactive software,, UbisoftAnd Warner Bros. Games..
“For decades, video games have been at the forefront of technological and cultural innovation,” said Stanley Pierre-Louis, president and chief executive officer of the Association of Entertainment Software. “With Iicon, we create a space so that the visionaries of industries meet, connect and reinvent what is possible thanks to interactive entertainment.”
Here are some comments from executive partners on the event:
Christoph Hartmann, vice-president, Amazon Games
“The game industry is constantly evolving, and the intersection with other disciplines is more pronounced than ever. Iicon will bring together some of the most brilliant minds in the game industry to navigate the current challenges and exploit the upcoming opportunities. Amazon Games is proud to contribute to this new business. »»
John Heinecke, editing director, Square Enix America, Emea and Anz
“Video games have been a major contributor to our global culture by mixing entertainment, creating communities and pushing new technologies. Iicon will be an incredible forum where business leaders and innovators can unite their forces to celebrate the achievements of our industry and to build the future of entertainment together. »»
Strauss Zelnick, Chairman and CEO, Take-Two Interactive Software
“Take-Two Interactive is a longtime member and a proud supporter of ESA. Iicon represents the continuous evolution of the interactive entertainment industry and its irrefutable ascent as art form and the most loved cultural influence in the world today. We are impatient to participate in this event and to come together with a wide range of stakeholders to advance what we think we are one of the strongest periods in the history of our industry. »»
Laurent Detoc, head of direct management to the player, Ubisoft
“Video games push the limits of technology and creativity, extending far beyond entertainment. We are impatiently awaiting iicon bringing together visionary leaders in industry and beyond to shape the future impact of the Games. »»
Sarah Bond, president, Microsoft Gaming
“At Xbox, our mission is to bring the joy of the game to the players where they want, while creating opportunities for incredible creators behind them. We appreciate that ESA establishes Iicon as a platform to deepen the links between executives and opinion leaders from games and from a wide range of partner industries. Together, we will collaborate, invent and create – and together, we will all grow. »»