Sabato de Sarno leaves Gucci two years after being Appointed creative directorThe brand announced Thursday. Its fall / winter 2025 show during Milan Fashion Week on February 25 will be presented by the Gucci Design Studio.
“I would like to express my deep gratitude to Sabato for his passion and his dedication to Gucci. I sincerely appreciate how he honored the crafts and heritage of Gucci with such a commitment, “said Stefano Cantino, which was appointed CEO of Gucci in October 2024in a declaration.
De Sarno has been drafted to replace Alessandro Michele, who left Gucci in November 2022 After a seven -year race. It was a high challenges and a high-level meeting for a more used creator to work behind the scenes: a graduate of Istituto Séscoli in Milan, Sarno was previously Director of Fashion at Valentino, Supervising the male and female collections. Before joining Valentino in 2009, he worked at Dolce & Gabbana and Prada.
He was responsible for resetting Gucci, whose sales growth was below his peers. “I want people to fall in love with Gucci again”, he said Vogue of Vogue And Vogue affairsNicole Phelps has before her first show. This show presented a Related vision for the brandIn contrast striking with his direction under Michele.
However, despite the hopes of a reversal, Gucci’s performances have been hardly affected by the luxury slowdown And its performance has regularly worsened in the past year. It is Sales fell by 25% to 1.64 billion euros In the third quarter of 2024, dragging strongly on the parent company Kering (Gucci is its biggest brand). This followed a 19% drop in the second quarter and a drop of 18% in the first. (The brand should point out its 4 years and its annual profits on February 11.)
A new creative director of Gucci will be announced in due time. “I sincerely thank Sabato for his loyalty and his professionalism. I am proud of the work that has been done to further strengthen the fundamentals of Gucci. Stefano and the new artistic direction will continue to rely on this and guide Gucci to renewed fashion leadership and sustainable growth, “said Francesca Bellettini, assistant CEO of Kering.
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