A new book by James Gilmore, associate professor in the Communication Department of the University of Clemson, survey on the use of data collected by portable technology for the purposes of surveillance and power.
In the book, Brines of Order: Wearable Technologies and the manufacture of daily life, published by the University of California Press, Gilmore examines how portable technology is used by companies, organizations and institutions to collect data – and Knowledge – on the daily life of users.
“I have studied portable technology since I received my first fitbit more than ten years ago – and over the years, the idea that portable technology brings order to a differently chaotic life has become more Widely accepted, ”said Gilmore. “My new book provides examples based on evidence of how organizations use the idea of normalizing data manufacturing and influencing new lifestyles.”
As the first of the kind in communication and media, the book explores the implementation of portable technology in the fields of employment, public security, health and well -being, athletics – and Show how organizations use this technology to influence interactions with individuals and communities.
For example, South Carolina was the first state to impose body cameras so that the police improve the interactions between officers and civilians. In addition, some insurance companies require policies holders carry fitness fitness trackers – and collect data on daily user habits – to maintain life insurance coverage. As such, Gilmore explores how this data is used to reshape the way individuals think of their bodies, their health and their life.
Using real scenarios and examples of media, advertising, cinema and television, business reports and legal policies, it shows how data manufacturing and knowledge production serves the interests of companies by reshaping the Personal opinions of users through three modes of power: normality, surveillance and solutionism.
“Dr. The new book of Gilmore allows consumers to critically think about how their personal data is collected and used by companies and organizations apparently harmless,” said Deanna Sellnow, president of the Ministry of Communication . “It also constitutes an excellent resource for researchers who wish to deepen their understanding of a critical subject – but sub -studied in communication and media.”
Gilmore said he was particularly proud of this work because he has a cross -attraction for researchers, teachers and consumers interested in portable technology from the unique communication and media point of view. To find out more, visit: https://bit.ly/4gxibh8.
THE Communication department is part of the university College of behavioral, social and health sciences (CBSHS). Created in July 2016, CBSHS is a 21st century college which combines work in seven disciplines – communication; breastfeeding; Parks, leisure and tourism management; Political science; psychology; Public health sciences; Sociology, anthropology and criminal justice – to continue its mission to “build people and communities” in South Carolina and beyond.
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