The eight elite teams in overtime will wear personalized jerseys in the Pokémon elimination series from February
NEW YORK,, February 3, 2025 / Prnewswire / – Overtime, the leader in the content of the next generation of sports fans, have joined for the Pokémon Company International for a revolutionary partnership that mixes pop culture, entertainment and sports with a unique jersey in its gender and lifestyle collaboration for the eight elite teams in overtime. The league will start the jerseys in the Pokémon eliminations series from February 18and the lifestyle collection launches the day of Pokémon on February 27The annual celebration of the Pokémon Fandom which commemorates the launch of one of the most successful entertainment franchises in the world.
Each ETE team will receive a tailor -made jersey, and there will be a collection of complementary lifestyle, offering fans a unique opportunity to represent their team in athletic and daily environments. The conceptions will present Pokémon and beloved design elements while mixing them in a transparent way with the unique identities of the OTE teams, bringing together two worlds that have captured their respective audiences.
The partnership will come to life in OTE Arena with personalized LEDs, integrated marketing opportunities and referees uniforms inspired by Pokémon throughout the Pokémon qualifiers. Then the day of Pokémon, February 27When the collection is launched, there will be live appearances of Pikachu and Gengar.
From the courtyard to the streets, the collection of overtime and Pokémon will allow fans to express their love for games and culture in such an elegant as significant way. In addition to the jerseys, the lifestyle collection will include a range of clothes, including shorts, hooded sweatshirts, sportswear and pajamas, available exclusively online at https://shop.overtime.tv/ has 9DeMe on February 27.
“We are still looking for new ways to hire our audience and bring them closer to the teams and brands they love,” said the founder and CEO of overtime, Dan wear. “This collaboration is the perfect example, bringing together two incredible fan bases for something really special. Pokémon is a brand that has existed for decades, and their ability to innovate while keeping their excited fans is something we admire .
“Pokémon and overtime share a common goal of being at the forefront of pop culture, the two brands specializing in the engagement of content, innovative experiences and coveted goods,” said Amy SachtlebenSenior License and Promotions Director, The Pokémon Company International. “With the expertise of extensions in the achievement of the public of the Z generation, we cannot think of a better partner to help us start the next generation of fans in a way that resonates only with them.”
This collaboration is a natural adjustment for Pokémon and overtime, which have continuously pushed the limits to start their communities in a new and exciting way. Pokémon has captured the imagination of millions around the world, transcending generations and evolving over time. Meanwhile, overtime has done its brand by bringing a fresh approach and focused on digital media and giving a platform to the next generation of athletes.
With this first partnership of its kind, overtime and Pokémon not only create clothes – they create a new culture, where games, sports and lifestyle meet at the intersection of passion and style . The two brands share a deep commitment to create authentic and innovative experiences for fans, and this collaboration is rooted in this shared vision. By merging the world of basketball with the beloved universe of Pokémon, the collection is a celebration of the Fandom, creativity and authenticity.
About overtime
Overtime strengthens the new sports leagues and disruptive IPs that have targeted the next generation of sports fans and athletes worldwide. Overtime have and operate, ote and overtime select basketball, OT7 in football and OTX in boxing, and operates the digital content first in its network of accounts engaging its community of more than 100 million fans and followers. The commercial model of overtime is motivated by sponsorships, brand relations, electronic commerce, licenses and media rights.
Overtime is Funded by Top VC Firms, Industry Leaders, and Athletes, Including Liberty Media Corporation, Andreessen Horowitz, Counterpoint Global (Morgan Stanley), Sapphire Sport, Winslow Capital, Bezos Expeditions, Spark Capital, MicroManage Ventures (The Family of the Late David Stern), Black Capital, Blackstone Strategic Partners, Alexis OhanianDrake, Quavo and 40+ NBA and NFL Stars, including Carmelo Anthony,, Kevin during And Trae Young. More than 6% of NBA active players have invested in overtime.
About Pokémon
The Pokémon Company International, a subsidiary of the Pokémon Company in Japanmanages the property outside of Asia And is responsible for the management of the brand, licenses and marketing, card game in Trading Pokémon, lively television series, home entertainment and the official Pokémon website. Pokémon was launched in Japan In 1996 and today was one of the most popular entertainment properties in the world. For more information, visit www.pokemon.com.
Source Overrime Overrime Sports, Inc.
