High point – the first one alone Hsieh days Sales promotion has provided more than 600 furniture orders to Lifestyle From the second day of the three -day event, according to business officials.
Designed to reward retailers with some of the savings made from a digital event compared to a physical market supply event, Hsieh Days – named after the founder of the company James Hsieh and the current CEO Michael Hsieh – The online limited -end event offered substantial cost savings on certain lifestyle products, including reclining armchairs, bedrooms and padding.
At a price from $ 199 to $ 799, the products presented for Hsieh Days were known by a small group of lifestyle managers and revealed to the sales team shortly before putting the exclusive website online. Once the special offers live, buyers could only access products through their salespeople, guaranteeing an exclusive promotional offer available only via specific channels.
At the end of the second day of the event, business officials added that HSIEH days could provide more than 800 orders once the promotion is completed, a fixed hour without extensions. The success of the first promotion highlights the need for the exceptional value furniture industry, said managers, adding that plans are already underway for days 2.0 HSIEH.
“The shipping rates have been stable in the past two weeks, and the freight prices are acceptable at the moment, so that was the right time for the launch of this event,” said Michael Hsieh. “Our sales team has told us that in the past two weeks, everyone was trying to discover the prices. The first day, the sales team could not place orders fairly quickly. They couldn’t even get off the phone because so many calls were coming. »»
Hsieh said one of the things learned from the first days Hsieh was that buyers were more interested than the lowest promotional agreements. The 16 items included in the sale – from a group of five -room rooms to a two -room leather section – sold, including better products such as acacia bedroom games with ball shots on housing parts and background drawers lined with cedar.
“Our customers have recognized values at all levels,” said Hsieh. “When they went to our website, it was easy to navigate and we had an excellent photograph. The industry knows our business and we have learned that when customers know your business, they will buy online. »»
Lifestyle had the page of the Hsieh Days website built by an off -site company, and the first order came less than an hour after the website is put online. More than 1,200 unique visitors had accessed the website from the second day, an unequivocal success for the container manufacturer only, representatives said.
“Our sales team receives calls from many buyers who have not engaged in a certain time and prospects,” said Hsieh. “Regarding orders and commitment, it is far beyond what we expected.”
The second generation CEO added that he thought that the success of Hsieh Days points to a Change in the furniture industry.
“I think it shows that there is acceptance of transformation,” he said. “We now know that if you have off -market promotions, you can spend time on online products during the market. These are opportunities purchases, not goods in distress, and this underlines our commitment to help retailers of all sizes with their business needs.
“Based on this first event, we know what we can do to improve it-certain major values as well as elements of greater value,” he said. “What we have done here will have an impact on what we do in April in High Point and for Hsieh Days 2.0, to come this summer. In our industry, anything is possible. »»
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