Erlanger, Ky. – With a few small businesses from northern Kentucky fighting to stay afloatLocal leaders have launched a campaign in the hope of influencing residents to shop and eat local.
The Northern Kentucky Chamber of Commerce, Meetnky and the local business advice from several river cities, including Covington, Fort Thomas, Newport and others, worked together to form the #Dinenky campaign.
While from the outside, the restaurants in northern Kentucky seem full of energy, the mayor of Erlanger Jessica Fette, who also has The hive errorsaid there was a lot to happen behind the scenes.
“We have to focus on our marketing efforts,” she said. “What are we doing to bring people into the hive? How will we get involved with new customers?”
Fette grew up in the region and said that it included first -hand difficulties. His parents had a pizzeria in Burlington but were forced to close at the age of 11.
This experience has shaped his passion to open his own restaurant.
“I wanted to be able to give these same life lessons to my children,” said Fette. “When we closed the pizzeria when I was 11, I always had it in my mind one day, I will open a restaurant.”
Now, almost three years after the opening of the Erlanger Hive, Fette works to keep its doors open.
With many beloved restaurants that have recently closed, Fette, like many other business owners, said that she hoped that the campaign would change business trajectory.
The campaign, supported by various leaders such as Northern Kentucky Chamber of CommerceEncourages people to enjoy a meal or drink in their favorite places, then take a selfie and download it on social networks with the hashtag #Dinenky on Tuesday, which can traditionally be difficult for small businesses.
From there, they will be placed in a raffle to win gift cards of $ 50 and a Grand Prix of $ 300 until February 14.
“The idea behind #Dinenky is that people go out and support local establishments, baristas of cafes, bars and restaurant bars and all servers and servers, (to) find ways to support these local establishments, especially a Tuesday, “said Brent Cooper, president and chief executive officer of the Northern Kentucky Chamber of Commerce.
Fette said that she couldn’t insist enough how small businesses need support more than ever.
“If you want the restaurants here in July, which is our busiest time, we need you to be here in January,” she said.