When you are looking for inspiration – whether for home decoration, fashion or travel – the range is the essential resource of ideas. To underline what is popular at the moment, the social media platform has just published its Summer trend report Based on the search for reduced users of the first three months of the year.
According to the results, users are interested in taking a break in their screens and returning to nature, with research of digital detoxification ideas and digital detoxification advice increasing 72% and 273% respectively.
In addition, “Martha Stewart aesthetics” is gaining popularity, because people channel his emblematic lifestyle, with cooking research from the garden to the table, flower gardens, And Fresh summer recipes increasing. Here are the main subjects, ideas and inspirations that people are looking for this summer on Pinterest.
Rustic farm
According to the report, Interior decoration trends This summer leans towards rustic aesthetics and the interiors of the farm. Gen Z kisses Economy house decorhighlighting a preference for unique pieces and terrible and natural tones and textures have. Keyword research like “Home Thrifted” is up 488%.
Also popular, the Farmhouse Cottage Trend includes natural elements such as brick, wood and vintage discoveries to create a comfortable escape which brings a feeling of rural life to each space, whatever the place. The research of “Aesthetic Farm Cottage” is up 911%.
Digital detoxification wives
Based on data, users wish to abandon their phones and laptops this season in exchange for escapades focused on nature and analog hobby. For example, the Bath of Nature becomes popular among users of the Z Pinterest generation, with research of a relaxing nature by increasing 32% because they opt for serene environments such as forests, countryside and natural parks.
This trend is also observed among research on summer trips, where hiking and mountain views appear frequently. Likewise, research of “reading club retirement ideas” jumped by 265%, indicating growing interest in simpler pleasures.
Martha Stewart aesthetic
Unsurprisingly, Pinterest users are looking for Martha’s inspiration more and more. The research of its characteristic activities and its interests such as the kitchen of the garden at the table, urban agriculture and fresh summer revenues are increasing at the moment, with the aesthetics “Martha Stewart” by a 2,889%staggered.
Pinterest also attributes an increasing interest in detoxification drinks in Martha, who likes a glass of green juice. Research of “best fresh juice recipes” and “Green juice for intestinal health” increased 82% and 316% respectively. Other research in the trend in the report, such as chic farmhouses and garden parties, also talk about the lifestyle of Martha.
Manufacturing ideas
In addition to digital detoxification trends, users are also looking for practical activities to do this summer. For example, “Cute Summer Crafts” increased by 106% and “Book Club Crafts” increased by 558%. The research of “invitations of reading clubs” also increased by 173%.
Nostalgic
According to the report, Gen Z brings back the BOHO aesthetics from the early 2000s, tilting strongly in the hook with pieces like micro-shorts and mini dresses. The research of “Boho Chic Summer Tenits” increased by 1,071%, “Short Dresses” dresses “by 2,030%and” micro short hook “of 1,393%.
Simultaneously, the aesthetics of summer 2015 resurfaces with short height films, skits and keychain on the lip shiny. In addition, green seems to be the color of summer, which Pinterest predicted earlier this year in its Pinterest palette report. The research of “the green aesthetics of the 2000s” and the “heating of green jeans for women” is up 693% and 1,627%, respectively.
Makeup look inspired by astrology
The z generation of astrological makeup research is increasing, with each sign of the zodiac inspiring beauty looks based on their features, such as fiery shades for ram and soothing shades for cancer. The research of “Aries Makeup Aesthetic” increased by 1,454%, while “Virgo Makeup” increased by 2,006%.
Nail summer art
Based on user data, summer nails will be inspired by tropical fruits, hibiscus flowers, Italian summers and Western patterns. And the research of “nails for blue cat eyes” increased by 909%, reflecting the growing interest in the beauty of fresh tones.