7 LinkedIn laws to develop your personal brand and business

Linkedin is the place where many professionals waste time pretending to work. They scroll through the flow, send requests for connection to Spam and publish content that sounds as if it has been written by a robot having a bad day. Then they wonder why nothing happens.

The platform rewards those who include its hidden mechanics. While everyone treats LinkedIn as a numerical curriculum vitae, the most intelligent know that the founders and the leaders obtain 3x more commitment on their content compared to average users. They understand that enlightened leadership publications are widely shared than generic updates.

Lara Acosta has put its online activities from zero to seven -digit in three years using LinkedIn. It has become 360K + subscribers on all platforms And has mastered the art of the brand, writing, sales and narration. She founded the e-learning platform literally Academy to help business leaders transform their content into customers and authority, and the La Digital Marketing Agency that worked with Fortune 500 and brands, entrepreneurs and fortune leaders 500 and Forbes.

These seven laws are strategies that separate those who come from those who stagnate. Master them and watch your business transform.

Strategies to grow on LinkedIn: the seven laws of the platform

Create connections that really count on LinkedIn

Most people connect at random, accepting each request. They end up with a network full of people who do not care about their content. “Linkedin, unlike any other platform, works on connection to connection,” explains Acosta. “Your message is initially displayed in a pool of your first connections and subscribers only.” If they get involved, it pushes your message to their connections.

Find people active in your target audience and log in intentionally. ACOSTA recommends “the elite shooter method”: “Go to a creator or active founder in your niche, look at their comments and find people who meet your connection criteria.” Send personalized requests that refer to something specific about them. Build a network of people who really want to hear you.

Write publications that people cannot ignore

Each LinkedIn post must draw attention in the first three seconds. “”A good text hook will always start by describing a problem, “said Acosta.” The hook should be less than 10 words and directly. “Your second sentence is waving the problem. The third provides a direct solution with a list or step by step that someone can easily follow.

Write each line as if it could be autonomous. Vary the length of your sentence to create a rhythm. “You should be able to read each line in its own right,” said Acosta. “The lines do not only speak, they flow.” Make your messages scannable. Finish with an image that strengthens your message.

Comment on your way to visibility

The publication once or twice a day limits your visibility. But the comment allows you to be seen in an exponential way more. “With comments, you can be seen 10, 20 and even hundreds of times,” notes Acosta. “Your comments are seen by the author and their audience.” Find 2-10x accounts of the size of yours and keep a Coherent commentary Going.

“Focus on the quality of your content and opt for the quantity in your comments,” advises Acosta. A comment made him “200 likes and two incoming tracks without even having to publish on my main profile”. Add to conversations. Share experiences. Ask thoughtful questions.

Transform the DMs into conversations, not the heights

While everyone sends messages “jump to a call”, you can stand out. “Instead of sending the typical synergies of” Hey Exchangons “,” Acosta suggests “” Find Mutual Ground “.

Ask easy questions. Make people smile. Acosta gives this example: “Hey Jim, I am exhausted by a business growth event in London. I see that you were there too. Have you managed to grasp some of the free snacks at the front?” She explains: “You direct with fun and end up with the value instead of a transaction.”

Do each photo account

Bad photo can destroy months of credibility. Your LinkedIn subscribers don’t know you yet. They can only guess what you like, and your photos and your photos are a large part. Acosta explains: “You must show your reader that you are worth listening to. Do it in the way you introduce yourself.”

“If the person I like to follow on LinkedIn would not publish that, then why would I do it?” Acosta wonders. A superb photo completely “repositioned” it on the platform. “Perception is one of the greatest forces when it comes to building your personal brand on LinkedIn,” she said.

Use comments on your own articles to conduct the action

Instead of cluttering messages with calls for action, place them in the comments. “Here, you have a golden opportunity to generate traffic to an offer, a new product or even an event that you organize,” said Acosta.

“This hacking actually made me $ 10,000 last year by plugging my LinkedIn game book”, Acosta reveals. “I never posted on this subject, I only commented on that existing.” Write precious articles that strengthen confidence, then convert by well -pinned strategic comments.

Published live or watch your scope fall

Planning tools harm your momentum. “I can literally count with my hand the number of times I have scheduled content this year,” admits Acosta. “My commitment would drop by 10%.” The first hour after the publication determines the success of your post.

Acosta “religiously blocked my time on my calendar from 12 noon to 1:30 p.m.” She would warm up for commenting for 30 minutes before publishing. “During the 30 minutes before reheating my flow by leaving comments on the messages of others,” she explains. If you cannot save 30 minutes, even five or 10 will make a difference. Reply to each comment. This routine separates those who grow from those who stagnate.

Apply these LinkedIn laws for business growth

These seven laws align with the way people really use LinkedIn. With more 33.2 million small businesses In the United States only, and 85.8% being a person’s operations, the opportunity to stand out has never been greater. “The devil is in detail”, as Acosta says.

Choose a law and put it on implementation this week. Then add another. Within six months, you will have built a presence that attracts opportunities Instead of continuing them. The platform rewards those who appear regularly with value. Make that person you.

Access my best Chatgpt invites you to develop your personal brand On LinkedIn.