For decades, businesses have struggled to capture and integrate data into their decision-making. Despite prolonged efforts, results have been decidedly mixed. Last year, only 37% of companies reported that their efforts to improve data quality were successful. But recently, something important has changed: Generative AI has driven increased interest and investment in data quality and broader data capabilities. After all, good AI relies on quality data. Gone are the days when executives viewed investments in initiatives like these as “just another data project.” Now, to succeed with AI, businesses are doubling down on getting the data right.
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