4 ultrawealthy fashionable trips take: luxury travel planner

Even if Travel request In Adouci, a group is going through economic uncertainty: the rich.

Rich Americans continued to spend on travel and other products even though others reduce, with airlines such as United and Delta reporting a high demand for premium reservations despite a broader slowdown in domestic travel demand. Large hotel brands like Hilton and Hyatt also reported resilience in the luxury sector.

For the rich travelers who still spend, there are four specific types of trips which tend, according to Tom Marchant, the co-founder of the Luxury Black Tomato travel company.

The average price of a trip organized by Black Tomato, which provides tailor -made trips worldwide, is about $ 40,000, said walking, adding that trips can vary from $ 10,000 to hundreds of thousands.

Marchant told Business Insider that business customers often say: “I am quite agnostic on where I want to go, but that’s what I’m trying to feel.”

Rather than focusing on specific destinations, he said there were certain emotions or experiences that luxury travelers are looking for. Earlier this year, the company launched a “Feeling engine“This incorporates AI to help users plan a trip, which they want to feel relaxed, challenged, free, motivated or other emotions.

Here are the four types of trips which, according to Marchant, tend to tend.

1. The experience gained

The black tomato has seen an increase in travelers looking for difficult experiences that are “won” through more than the quantity they pay for them.

“There is this desire to challenge you, whether through a trek or a long journey or to go to a part of the world where you are going to be overwhelmed by cultural stimuli,” said walking.

These types of travel are often considered by travelers as an antidote to the realities of daily life, while almost everything is available in one button, he said, adding that this type of trip is trendy for solo travelers as well as the couple and families who want to get out of their comfort zone.

For example, the company organizes “Get Lost” trips in which the customer is deposited in a distant destination and left with supplies to return to civilization during several days. Esther Spengler, a black tomato client, previously told Bi his $ 13,000 “Get Lost” experience Morocco was more an “adventure” than a vacation.

The other deserved experiences of the company’s plans are the rafting of the river in Papua New Guinea, mountain hikes in Japan or the Quad-Vero through the Botswana salt pans.

2. In search of silence

For many rich travelers, the goal of the holidays is to move away from the noise of daily life, said walking. Although these travelers do not necessarily want to be out of network, they want to be somewhere with a minimum of background noise or noise pollution.

“We have seen more and more people looking for places where there is a real calm-where they can go reflect or simply feel,” he said.

There has been a growing trend of calm conservation and travelers looking for “quiet parks”, places that offer opportunities to live a relative silence, or nothing other than the sounds of the natural world.

In 2019, the non -profit group International of silent parks Zabalo river in Ecuador in Ecuador as the first Wilderness Quiet Park. The Glaciers National Park in Montana was the first US National Park to receive the status.

Marking said that an aspect of this trend is “weeks of reading”, in which the traveler says they want to go to a quiet place mainly so that he can read and think without any distraction. He said that reading trips are particularly popular with business leaders who feel that they rarely have time in their daily lives to enjoy books without getting to work.

3. Naked witnesses

Traveling for natural phenomena is another trend among black tomatoes customers, the company planning more and more trips around natural events that could be a unique opportunity to see.

Several years ago, the company built tailor -made camps in the Patagonian mountains so that its customers can attend the total solar eclipse in luxury.

Traveling to attend natural phenomena such as eclipses, northern lights or animal migrations could be particularly attractive for the rich because it is probably very different from their daily lives, said walking.

He noted that many of their customers live in Los Angeles, so travel somewhere with a magnificent villa, a fancy swimming pool and a good weather is less likely to call them because that is what they already have at home.

4. Travel as therapy

The latest major trend of the luxury travel walker said he saw it is “to use the trip as a kind of answer for certain challenges of life”.

Increasingly, travelers consider their travels as a way to step back and reassess the aspects of their lives, be it work, family, romantic relationships or their health.

“When you are withdrawn from everyday life, where you are immersed in everything, it gives you time to think about things and have a perspective,” he said.

These types of trips could bring the customer to a place where they can immerse themselves in a community which has a different or interesting perspective on the constituent elements of life.

An example would be to travel to Blue areasThe locations where the local population tends to live longer, which has experienced tourism since the concept was popularized.

The trend of travel as a therapy also alignments with the increase in self-improvement pensions or psychedelic pensions that have gained popularity, in particular with business leaders.

Marking said he thought that the resources available for wealthy customers and the world’s connection made them aspire even more to disconnection. He also said that it made them want to visit places that few other people have, adding: “There are still so many tracks in the world you can do.”