NEW YORK, NEW YORK – Celebrate the New Year with a new set of predictions for 2025 (Photo by Alexi … (+)
The new year is approaching and every December people start to wonder: what does this new year have in store for us? From a business perspective, a new administration raises many questions. Whether it’s tariff cuts, tax cuts, or tax cuts, or lukewarm prospects for lower interest rates, people are hoping for a better year, with a dose of what will follow. Forbes.com writer Bill Conerly has some wise advice, However, if you want to peer into another crystal ball, here are some predictions for early 2025 that will help you get a head start.
The good news for small businesses is their size. They can quickly adapt to changes that are beyond large Fortune 500 companies. With a little planning, they can get a head start.
1. The creator economy is huge.
The social media creator economy is here. A key prediction for 2025 that is likely to come true. … (+)
You saw it. Browse your feeds with ads from people and brands selling their products. We thought it was a trend for us “older” people and wondered what the younger generations thought of it. Well, they got it. The creator economy is here, and not only is it not going anywhere, it is growing. People and brands having an audience online is a major development in the digital age.
In 2023, a Goldman Sachs investigation listed the sector at $250 billion. It was on track to reach over $480 billion by 2027! This will be one of the best ways for small businesses to connect their brands to communities. If you haven’t tried this sales method, make 2025 the year to try it. It won’t cost much.
2. Social networks are taking over
Many articles talk about the end of “linear television”, so we will not expand on this subject here. Still, it appears there will be more viewers on social media than on linear television.
The e-marketer quotes data trends who support this notion. A key point is that linear TV viewing is still well ahead of social media. The presence of your brand on all platforms is essential. As you think about 2025 and your small business, find the most authentic platforms for you. Invest and focus on them to engage your brand.
3. The commitment of AI is here
Another key prediction is that AI will eventually adapt to brands and e-commerce. This will meet their engagement needs. Many articles are betting on AI in 2025, citing costs and ROI, but your small business needs to use it.
Try the new Instagram AI feature (Photo by Jakub Porzycki/NurPhoto via Getty Images)
The new one from Instagram AI chat features can double your commitment. Almost every social media platform has built-in tools to boost engagement. Additionally, many third-party applications go beyond the basics offered by Meta, for example.
4. Authenticity will win in the end
With a small business, the only thing you can control over everything else is your message and your brand. This is why it begins and ends with one word: Authenticity. Nearly 90% of consumers now appreciate the authenticity of the brand, compared to 86% in 2017.
Forbes.com writer Aimee Meester noted that “Why“Your brand’s identity is the key to its philosophy. If you, as the owner, can’t answer your why, how can your customer?
As Ryan Seacrest counts us down to the ball dropping in Times Square, 2025 is going to be a very dynamic and robust year. The predictions for 2025 are just that, predictions, so think now about how to use your many opportunities. Who knows if these predictions will come true? But one thing is true: it’s up to you! Seize these opportunities to shape the future of your brand in 2025.