Adam AronManaging Director of AMC entertainmentsaid that there was more agreement concerning the extension of exclusive theatrical windows than we think given the tensions that bubble among the community of exhibitors and exploding roughly Cinemacon This year.
“I have at least three of the six major studios which completely agree so that we have to bring the 45-day window back,” he told Deadline on Wednesday as the biggest annual event for theater owners and the studios at a speed greater than Vegas. “And it’s a good start.”
AMC is the largest theater channel in the United States and around the world.
“Now, if you look at all the studios except Disney, the window is 18 to 36 days. For Disney, the window is 60 days.
“We have started conversations with almost all the major studios so far – we have not yet arrived at everyone – as well as indistinguishment, collectively, we have to solve this problem, and we have to bring at least a 45 -day window, and then we can talk about it, it cannot be more than 45 days? But it cannot be 25 days.
He doesn’t say what three are on board and which should still be convincing. He hasn’t talked them all yet. “It’s always fresh … I have a dialogue with studios, one after the other, after the other. And so far, I do not say that we still have no, but I say that we have three yes.” He talks about Legacy studios, not – however – the new member of the MPA Amazon MGM Studios, or Apple Studios. “But there are six major studios. I have three – not” I “, but, well, you know, our conversations with three of them – they agree with what I just said.”
When asked if these three will get involved, in fact, he said, “I think yes, when I have the six.”
For what is worth, the boss of Sony Motion Pictures Tom Rothman during the presentation of the studio on Monday Tell the exhibitors assembled, in good applause that “the cost and the windows can work for us or against us. The theater must be intelligent about them. I will let you know that Sony Will work with you on both.
Yesterday, on a panel, Peter Levinsohn, president of the global distribution, Nbcuniversal Entertainment and studios, however, said studio A and must refine its windows To maximize profits and follow the consumer, who “will not see each film in the theater”. The universal can therefore be a hard nut to break.
Jeff Goldstein, President, Global International Distribution, Warner Bros Pictures, and Mark Viane, President, International Distribution, Pictures Paramount, Word of skirt windows on a a sign Here in Las Vegas on Monday, but the international CEO Tim Richards and the CEO of Cinepolis, Alejandro Ramirer Magana, did not do so, noting that the box office has been well rebounded in key international territories that have longer windows.
Eduardo Acuna, managing director of the second largest American and global exhibitor, the Royal Cineworld Group, speaking on the panel with Levinsohn, supported Aron, saying: “I think we finally had a place in the industry where we can have more momentum around this 45 -day window.”
Aron, Acuna, theater owners in the field in Las Vegas and Michael O’Leary, the leader of their commercial group Cinema United Let’s say that the shorter windows are an experience born of COVID which had its day. “Everyone signed up for (IT). It is an experience that failed and Hollywood collectively leads people to stay at home,” said Aron.
The data shows that with very short windows, people “an important part of the population will stay at home and wait for it to arrive on television, and the cinema industry cannot afford this percentage of film buffs which, which used, to go in theaters when there was a 74 -day window.”
“If Hollywood studios want theaters to be there for the big tents they wish to release, there is an ecosystem that must be supported so that there is enough income that circulates in the theatrical system, so that the theatrical system is healthy.”