Variety Added an additional programming to its entertainment marketing summit in 2025, presented by Deloitte, on April 24 in Los Angeles. Jennifer Storms, Marketing Director, Nbcuniversal Television & Streaming; JP Richards, President, Worldwide Marketing, Lionsgate Motion Picture Group; Martha Morrison, marketing manager, Pixar, 20th century studios, Walt Disney Animation; And Michelle Hooper, EVP marketing manager, Searchlight Pictures has now joined the chief of the Round Table of Entertainment Marketing, notably Dwight Caines, President, Domestic Marketing, Universal Pictures and Christian Parkes, director of marketing, Neon.
Stephanie Gibbons, president, creative, strategy and digital, multi-platform marketing, FX, as well as Dawn Yang, global manager of entertainment partnerships, Tiktok, will join the panel “the anatomy of a favorite fans campaign”.
Gayle Troberman, Executive Marketing Advisor, Iheartmedia will join China Widener, vice-president and American technology, media and telecommunications leader in industry, Deloitte, for a conversation on new ways that Iheart reaches the public.
The panel “The Business of Bravo: How Brands Taping Into the Bravosphere” will featured Alison Levin, president of advertising and partnerships, Nbcuniversal and Dorit Kemsley of “The Real Housewives of Beverly Hills” for a conversation on the way the brands are in the Fandom of the Bravosphere.
Heidi Montag and Spencer Pratt will join at the top to discuss how the reality couple stormed social media to lead their brand through music and entertainment.
In addition, Rohith Nandagiri, Managing Director of Deloitte Consulting LLP, will moderate the announced panel “Master Class in World Building – The Force of the Entertainment Franchise”.
The event will now offer a conversation with David Croyé, founder and CEO of Justwatch, discussing new strategies to develop the global box office.
Darren Abbott, brand director, Hallmark, and Kristine Segrist, Vice -President, World Consumer Marketing Manager, Canva joined the Panel, “The Right Stuff – Impact Marketing Round Tabletable”.
The session, “from players to creators: how the players shape the creators’ economy”, will star Jarell Thompson, vice-president of the game, Havas Play and Angelique Hernandez, VP, Portfolio Lead, Havas Play.
Jo Fox, SVP Marketing, ESPN, and Adam Deutsch, Managing Director, Deloitte Consulting LLP, will discuss what it takes to build a large audience for sports programming.
“To thrive in the entertainment landscape of today, industry should adopt innovation and adaptability. “”VarietyThe index entertainment marketing summit brings together the best industry leaders to discuss these pivotal changes, and Deloitte is proud to come back as a presenting sponsor, stimulating conversations on the future of entertainment. »»
Participants will be able to discover the Pinterest Premiere Café for coffee and networking throughout the day.
New speakers join an already announced program, including an opening conversation with Hoorae, with Issa Rae, founder and CEO of Hoorae; Monique Francis, marketing manager, Hoorae; Talitha Watkins, president and chef, colorcreative; Montrel McKay, president of Development & Production, Hoorae; Stephanie Diaz-Matos, responsible for musical supervision and the library, Raedio.
The entertainment marketing summit will also feature the previously announced keynote of Nicholas Sparks on the way the best -selling author and producer creates stories that are loved by readers and moviegoers from all over the world.
The space is limited, register today: https://events.variety.com/entmar2025.