FALL RIVER — It’s the season that keeps on giving.
The new year is here but Christmas celebrations continue in Fall River, especially within the small business community.
Last month, a Holiday Window Contest was launched by Christophe’s restaurant. Owner Christopher Silvia challenged his fellow business owners and managers to spread a little more Christmas magic around the city this December by decorating their windows.
Wreaths were hung, trees were trimmed, garlands were strung and festive scenes provided a feast for the eyes and soul at nearly two dozen participating establishments during the holiday season.
But a few really shined, and five winners were recognized for their efforts to make Fall River merry.
City Councilor Linda Pereira, who participated in the competition, visited the winning businesses during New Year’s week to hand-deliver the awards. In addition to bragging rights, winners received a certificate and shared $1,000 in prizes.
Winning the honors was Flowers and gifts from Oliviawhere judges followed the North Star above the nativity scene in their 700 Bedford St. storefront.
Tied for second place were Ray’s Flower Shopwith its cozy and elegant fireplace scene at 1826 South Main St., and Patenaude Jewelers1473 South Main St., which featured enchanting characters from the North Pole.
TJ’s musicwhich adorned its eye-catching South Main storefront with well-lit wreaths, and Sheri’s Place at 13 North Main St., which featured a classic Peanuts-themed winter scene, tied for third place.
According to Pereira, five individuals from the community were selected from different areas of the city to be judges. The winners were chosen based on their creativity. Olivia received $500 for first place, second place winners each received $150, and third place winners each received $100.
The prize money was donated by Rico Conforti of BayCoast Bank, Mayor Paul Coogan, Christopher’s, attorney Rena Brown and others who wish to remain anonymous.
Businesses could enter the competition themselves, but most nominations came from customers or passersby impressed by their impressive displays, she said.
“They were amazed that people were paying attention to their exhibits…it was very nice,” Pereira said of the finalists’ reactions to their victory.
“I hope we can continue to do different things like this and involve people in positive action for the community,” Pereira added.